Shmuel, known as Sam, was born and raised in Israel and served in the IDF. He holds a B.A. in Law and an M.A. in Jewish History, with extensive studies in Bible and Talmud. Before joining CFOIC Heartland in 2017, he spent four years in Hong Kong leading Jewish studies. Sam is a passionate speaker, traveling worldwide to share the story of Judea and Samaria. He lives in Zufim, Samaria, with his wife Michal and their four children, representing a multi-generational commitment to the region.